How to Lead an Operational Marketing Team
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This is a podcast episode titled, How to Lead an Operational Marketing Team. The summary for this episode is: <p>This interactive workshop session provides a proven methodology for properly managing a successful and efficient operational marketing team. You will also dive into the psyche of marketing leaders for developing a strong, self-sufficient, and empowered team in 2023.</p><p><br></p><p>During this workshop, you will learn how to:</p><p><br></p><p>- Add structure to your marketing team</p><p>- Manage your goals to avoid marketing role scope creep</p><p>- The benefits of collaborative management</p><p>- Avoid random acts of marketing</p><p><br></p><p><br></p>
Key Takeaways
Quick Agenda - How To Lead An Operational Marketing Team
00:25 MIN
Why is running a tight ship in marketing so hard?
13:00 MIN
Getting Rid of Imposter Syndrome in 3 Steps
09:26 MIN
Getting eclectic teams to work together to achieve Operational Marketing Excellence
01:59 MIN
Once the Pods are going, what is the CMOs role?
09:49 MIN
Workshop Wrap up & Questions
22:47 MIN
DESCRIPTION
This interactive workshop session provides a proven methodology for properly managing a successful and efficient operational marketing team. You will also dive into the psyche of marketing leaders for developing a strong, self-sufficient, and empowered team in 2023.
During this workshop, you will learn how to:
- Add structure to your marketing team
- Manage your goals to avoid marketing role scope creep
- The benefits of collaborative management
- Avoid random acts of marketing