A Candid Conversation Between CMO & CFO
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This is a podcast episode titled, A Candid Conversation Between CMO & CFO. The summary for this episode is: <p>Join us for a friendly chat between marketing and finance leaders as they explore the challenges and friction across their roles and groups. You’ll learn about the concerns each department has with their counterparts and how to build trust between the two. You’ll walk away with valuable tips from both groups you can take back to achieve common goals, improve communication, and build a more productive and successful joint team.</p>
Key Takeaways
About the Speakers
01:41 MIN
Typical Challenges and Friction Points between the CFO and the CMO
03:27 MIN
CMO Common Concerns about the Finance Team
01:23 MIN
CFO Common Concerns around Marketing
01:35 MIN
CMO: Life before Planful for Marketing and Life after
03:21 MIN
CFO & CMO: Tips on Building Trust
03:27 MIN
Question from the Audience: Would you rather the CMO bring the budget needed to achieve the goals to the CFO?
03:38 MIN
Top tips from Dan and Rowan to improve the relationship between finance and marketing
06:15 MIN
Question from Audience: How do you Plan for Uncertainty?
03:04 MIN
Question from Audience: How does the uncertainty in the economy increase or give more prominence to the importance of the trust and communication?
03:02 MIN
DESCRIPTION
Join us for a friendly chat between marketing and finance leaders as they explore the challenges and friction across their roles and groups. You’ll learn about the concerns each department has with their counterparts and how to build trust between the two. You’ll walk away with valuable tips from both groups you can take back to achieve common goals, improve communication, and build a more productive and successful joint team.