Best Practices for Integrating Your Marketing Plan
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This is a podcast episode titled, Best Practices for Integrating Your Marketing Plan. The summary for this episode is:
Key Takeaways
How increased visibility builds trust between Finance and Marketing with real-time accuracy
00:00 MIN
How automated marketing plans can lead to increased accuracy, timeliness and visibility of data
03:55 MIN
The challenge mismatch between how Marketing teams budget for campaigns and how Accounting teams log expenses
02:32 MIN
How to integrate GL codes between the marketing and accounting teams helps automate matching budgets to expenses
05:43 MIN