Building an Operational Marketing Plan

This is a podcast episode titled, Building an Operational Marketing Plan. The summary for this episode is: <p>This workshop session provides a proven methodology for building agile, goals-based marketing plans that will deliver tangible ROI.</p><p><br></p><p>During this workshop, Scott discusses the following key points:</p><p><br></p><p> - Align and calculate the right metrics to your marketing and goals</p><p> - Develop marketing strategies for achieving your goals</p><p> - Build results-based marketing campaigns</p><p> - Allocate the right amount of budget to achieve your goals</p>