Brand Allocations, Direct Access, and Dynamic Planning at Abbott Nutrition

This is a podcast episode titled, Brand Allocations, Direct Access, and Dynamic Planning at Abbott Nutrition. The summary for this episode is: <p>Abbott Nutrition has used Planful for over a decade to tackle business and financial performance challenges as a team. In this session, you’ll learn how the company uses Planful across business functions and takes advantage of Planful Direct Access to pull structured planning, consolidation, and reporting data from Planful Spotlight without any downloading or data mapping. You’ll also dive into its brand allocation process, which it recently started managing through Planful.</p>