Brand Allocations, Direct Access, and Dynamic Planning at Abbott Nutrition

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This is a podcast episode titled, Brand Allocations, Direct Access, and Dynamic Planning at Abbott Nutrition. The summary for this episode is: <p>Abbott Nutrition has used Planful for over a decade to tackle business and financial performance challenges as a team. In this session, you’ll learn how the company uses Planful across business functions and takes advantage of Planful Direct Access to pull structured planning, consolidation, and reporting data from Planful Spotlight without any downloading or data mapping. You’ll also dive into its brand allocation process, which it recently started managing through Planful.</p>
How does Abbott Nutrition use Planful
02:58 MIN
Business problem facing Abbott
02:32 MIN
Planful solution at Abbott
03:14 MIN
CFO solutions helping Abbott on dynamic planning
03:06 MIN
Future initiatives at Abbott with Planful
01:33 MIN

DESCRIPTION

Abbott Nutrition has used Planful for over a decade to tackle business and financial performance challenges as a team. In this session, you’ll learn how the company uses Planful across business functions and takes advantage of Planful Direct Access to pull structured planning, consolidation, and reporting data from Planful Spotlight without any downloading or data mapping. You’ll also dive into its brand allocation process, which it recently started managing through Planful.